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Search Engine Marketing SEO Case Studies
Here are some example search engine marketing and search engine optimization, SEO case studies. We will not make client names available but we can supply excellent references to substantiate prospect proposals at new client presentations.
Client Case Study # 1
Design, Marketing & Optimization of web site for the automotive sector.
This was the first client in the automotive sector that we provided marketing services for and had to conduct a lot of product research so that we identified
with the industry. We now run successful online marketing programs for this client and drive high volume, targeted traffic to their web sites and achieve a
solid return on investment for our client.
By delivering top page 1 results for all the important products that are sold we have consistently increased sales
turnover. With careful research, planning & site optimization, we were able to identify key areas where our client could target new customers. We designed &
optimized a full ecommerce web site as part of their portfolio that now achieves top listings and a good sales turnover.
client case study # 2
Managed Link Building, Keyword Research / Targeting and Site Optimization
Prior to being engaged as the preferred search engine marketing service supplier for this client, the site was lacking focus and Google Page Rank due to poor
keyword targeting and very low number of inbound, quality links.
Custom Services Ltd instigated a rigorous link building campaign, focussing on the quality of PR and the relevance of the inbound link to the site. Search engine
and directory submissions were also carried out where necessary.
Keyword research was also undertaken to maximise the potential targeting of quality traffic to the site.
Site optimization was also carried to maximise the use of this data. Now that these elements have been put into place the client enjoys increased Google PR, a steady flow
of quality enquiries and a solid increase in sales revenue.
Case Study # 3
Site Optimization and Cost Per Click CPC Management
Site optimization often takes a number of months to become fully indexed by the major search engines. Whilst this was taking place we advised the client to invest
a set budget in Google Ads where we provided pay per click management services.
The PPC management was so successful that the client continued with a regular program of Google ads to compliment multiple page 1 listings in the natural search results.
By having this coverage the client achieved a substantial increase in traffic, approximately 10 times greater than that of the same period the year before on selected campaigns.
The lowest performing campaign, both main site & Google pay per click still achieved an increase in traffic of 4 times the amount from the previous year.
Custom Services Ltd achieved a solid R.O.I for this client and look forward to their continued business.
Case Study # 4
Optimization and marketing of CMS powered web sites
Our client wanted to double their opportunity for Internet sales with two content management system powered sites that would act as separate sales channels for their high quality products.
A well thought out and planned site optimization program now attracts increased traffic and sales for their online business.
Client Case Study # 5
Full service search engine marketing program of ecommerce project
Our client required web site design, optimization and marketing for their main company web site and asked us to design and launch an ecommerce, shopping cart site to sell their extensive catalogue of over 4,000 items.
Page 1 listings in the natural search listings as well as pay per click management services have delivered a solid increase in online sales direct from their new ecommerce web site.